Calls from people ready to book
People ask an assistant when they need someone now: "who can fix a leaking tap today?" An answer that names you lands like a referral, so they call expecting to book, not just to collect quotes.
AI search visibility for local businesses · Based in Perth
More customers now ask ChatGPT, Perplexity or Google's AI who to call. Each answer names a handful of businesses, and those are the ones that get the call. We get yours into those answers, and higher on Google Maps, so more of the calls come to you.
Free, no obligation. Local businesses Australia-wide.
Here are a few well-reviewed options:
What we found in Perth
We asked ChatGPT, Perplexity and Google Gemini the questions people in Perth ask about local businesses. Take electricians in the northern suburbs: 128 got a mention across 153 answers, but a handful got most of the recommendations.
It was the same story in every industry we tested. If you're not one of the few, most customers never hear your name.
What it means for your business
When someone nearby asks an assistant, or searches Google Maps, for what you do, a few businesses get most of the recommendations. Our job is to make yours one of them. Here's what that's worth to you.
People ask an assistant when they need someone now: "who can fix a leaking tap today?" An answer that names you lands like a referral, so they call expecting to book, not just to collect quotes.
Lead sites charge for each enquiry, and many send the same job to several businesses. A customer who finds you through an AI answer or Google Maps calls you directly, and there's no fee per call.
Google says complete, accurate details and more reviews help a business show up in local results. That's the same work the AI assistants need, so it counts twice. We check where you come up on Google Maps every month.
We make sure the assistants and Google know exactly which services you do and which suburbs you cover, so you're recommended for the work you want more of, where you want it.
An old number or wrong hours in an AI answer sends customers to a dead line or a competitor, and you never find out. We track those down and fix them at the source.
Ads stop the day you stop paying. Accurate listings, real reviews and a clear website keep bringing calls in month after month, and they stay yours. The sooner you're one of the few names, the harder you are to move.
You'll see it in your numbers. Every month, by text and email, with a full report:
Sources: Roy Morgan, AI tools usage (June 2026) · YouGov, Searching for answers: how AI is changing online discovery (July 2026; 1,002 Australian adults) · Manhattan Associates survey of 500 Australians (August 2026) · Google Business Profile Help: how Google ranks local results.
How it works
AI assistants don't know your business. They repeat what the internet says about it: mostly your Google profile, your website and a few sites they trust for your industry. Here's how that plays out for a made-up gardening business, Leafline Gardening in Scarborough.
Leafline Gardening is made up, to show how the work connects to the answer. Real results vary from business to business. Your monthly report shows your real numbers, measured the same way every time.
See where you standHow the test works
One AI answer proves nothing: ask again and you can get different names. So we ask a lot of questions, the same careful way every time, and count.
About 20, in their words: "Who's a good kitchen renovator near Midland?", "Who can come out today?", "Which electricians in Joondalup have the best reviews?" Plus a few that name you, to check what the assistants say about your business.
Up to five suburbs you work in. Each question is asked as if from that spot, the way it would be from a phone nearby, because the answers change from suburb to suburb.
ChatGPT, Perplexity, Google Gemini with Google Maps, Google's AI Overviews and Google's AI Mode, through official connections. Every question three times, because answers vary from one ask to the next. Close to 300 answers in all.
Are you named, and how high? Are your number, hours and suburb right? Are you mixed up with another business? Is anything negative said? Who's named instead? Which sites did the assistant read that you're not on? And are you named by every assistant, or just one or two?
On the monthly plan we also search Google Maps for your trade and main services from the same suburbs: where you come up, and who's above you.
You see what each assistant actually said, who's ahead of you and why, and a fixed quote for the work. Every month after, the same questions are asked the same way, so the numbers are a fair comparison.
See your own answers. The free check runs this test for your business, then we go through it together.
Get your free checkWhat's included
Setup is a one-off clean-up of everything AI reads about you. The monthly work keeps it right and keeps building. You get a written plan after your free check showing exactly what we'll do for your business.
from $650 once, sized to your business. Includes your first month.
The same clean-up whichever plan you choose. It's priced on its own, from what your free check finds, and you pay it once.
Starts at your first re-test, about six weeks in. Pick one.
Swipe the table to see all three plans.
| What you get | Keep$240 a month | Grow$390 a monthRecommended | Build$790 a month |
|---|---|---|---|
| A fresh test and your monthly reportA short text, an email with your numbers, and the full report: every assistant, who's ahead of you, your Google profile calls and reviews, and everything we did. | ✓ | ✓ | ✓ |
| Where you rank on Google MapsYour trade and main services searched from the suburbs you work in, with who's above you. | ✓ | ✓ | ✓ |
| Your competitors, trackedThe same few businesses the AI names most, checked beside you. If one starts catching up, you'll know. | ✓ | ✓ | ✓ |
| Your details kept rightNew hours, a new number or a new service updated everywhere. Wrong AI answers traced and fixed at the source. | ✓ | ✓ | ✓ |
| We ask your customers for reviewsAdd the customer on your phone in about 15 seconds after a job, and we text them for an honest Google review, signed with your name and business. | 5 customers a month | Every customer, plus a reminder | Every customer, plus a reminder |
| Replies to your reviewsA reply to every review, written for you, ready to post. | – | ✓ | ✓ |
| A new listingOne more site the AI assistants read, with your details exactly the same as everywhere else. | – | ✓ | ✓ |
| A new page on your websiteA service in a suburb you want work in, or an answer to a question where you weren't named. | – | ✓ | ✓ |
| A new website, built and hostedBuilt from your current site and Google profile, with your own photos. Yours to keep after six months. | – | – | ✓ |
| Your own client portalResults, the plan, every change with before and after, drafts to approve, documents and invoices. | ✓ | ✓ | ✓ |
| A sit-down review every three monthsIn person if you're in Perth: how you've moved against your competitors, and the plan for the next three months. | ✓ | ✓ | ✓ |
| Minimum termThen month to month | 3 months | 3 months | 6 months |
See a sample monthly reportWhat a made-up electrician gets every month, laid out exactly like yours would be.
Want to know what your business needs? The free check shows you, with a fixed quote.
Get your free checkPricing
Every business needs a different amount of work. The free check shows exactly what yours needs, and you get a fixed quote with it before you commit to anything.
| SmallOne location, a few fixes | $650 |
|---|---|
| StandardSeveral wrong listings, profile gaps, a handful of new listings | $990 |
| Big clean-upLots of wrong or duplicate listings, website work, or more than one location | from $1,390 |
Setup is a one-off price that covers the clean-up and your first month, whichever plan you choose. On Build, the website work is part of your new site, so setup is usually a size smaller.
| KeepMonthly re-test and report, details kept right, wrong answers fixed, and we text up to 5 customers a month for a review | $240 |
|---|---|
| Grow RecommendedEverything in Keep, plus we text every customer for a review (with a reminder), replies to every review, a new listing and a new website page each month | $390 |
| BuildEverything in Grow, plus a new website, built and hosted for you, and yours to keep after six months | $790 |
Monthly invoices start at your first re-test, once you've seen your first results, and each one comes with that month's report. One location; more than one is quoted. Stop any time after the minimum, and everything we set up stays yours.
Pilot offer: our first three clients get half off setup, whatever size it is. In return, we'll ask for your honest feedback as we go.
Claim a pilot spotMove the slider to what one new customer is worth to you.
Count the first job, or a year of visits if they tend to come back.
Your first year is covered by
8 new customers
That's about one every 7 weeks.
First-year cost: $650 setup (including month one) + 11 × $240 = $3,290. Your quote may differ. An illustration, not a promise.
Get your free checkAbout us
I started Named First after testing what ChatGPT, Perplexity and Google's AI recommend when people in Perth ask for a local business. The same few names came up again and again, and most businesses were barely mentioned at all. Most of those owners have no idea what these assistants say about them, or that it can be fixed.
So that's what we do: find out what AI tells your customers, fix what's holding you back, and show you the real answers every month, not just a score.
When you work with Named First, you work with me. No account managers and no call centre. I reply within one business day, and if you're in Perth, I'm happy to meet in person.
Jackson BennettFounder, Named First
Guides
For your industry: Trades and home services · Mechanics and car services · Hospitality · Our Perth study
Because the work does. A business with a tidy Google profile and two directory listings needs far less than one with duplicate listings, an old phone number on ten sites and three locations. The free check shows exactly what's needed, and you get a fixed quote before you decide.
Some of it, yes. The hard parts are knowing which of the many sites actually matter for your industry, testing the assistants properly (hundreds of answers, asked the same way every time) and keeping everything right month after month. That's what we've built our tools and process around, so you can get on with running your business.
It overlaps, but it isn't the same. SEO is about ranking in a list of links. An AI assistant gives one short answer with a few names, built from your Google profile, your website and the sites it trusts. We work on those sources and measure the answers directly. Much of the same work helps on Google Maps too, and we track that as well.
That's the whole point of it, but nobody can honestly promise a number. What we do is get you into the answers and the Google Maps results customers use to choose who to call, and then measure it: how often the AI names you, where you come up on Google Maps, calls from your Google profile, and the jobs you tell us came from it. If the numbers aren't moving, you'll see that too.
Yes. Google says complete, accurate details and more reviews help a business show up in local results, and that's a big part of our work. On the monthly plan we search Google Maps for your trade and main services from the suburbs you work in, and show you where you come up each month and who's above you.
No, and be wary of anyone who does. Nobody controls what an AI says, and answers vary from one ask to the next. We fix what the assistants rely on and measure the result the same way every month, so you can see whether it's working.
Five: ChatGPT, Perplexity, Google Gemini with Google Maps, Google's AI Overviews and Google's AI Mode. We use official connections, search from your area, and ask every question three times because answers vary.
We re-test six weeks after we start. Corrections to your details and Google profile tend to show up first. New listings, reviews and mentions build over the following months, which is what the monthly work is for.
After each job, you add the customer on your phone: their first name and mobile, about 15 seconds. We text them, signed with your name and business, asking for an honest Google review, with one reminder a week later on Grow and Build. Only add customers who say it's OK, and we ask every customer the same way, never just the happy ones, because that's Google's rule and it keeps your reviews believable. No paying for reviews, no writing them. Customers can opt out with one reply, and we delete their details 30 days after the last text.
Only what the work needs, and never your passwords. On Google you add us as a manager. For your website, you add us as a separate user, or we send a short brief to whoever looks after it. Directories without team logins we set up with you on a quick call, in your business's name, or keep the login in a password vault you own. You can remove our access any time, and everything stays in your name.
You get your own private client portal: your results and real quotes of what the AI says about you, the plan with every task and date, a log of every change we make, and anything we need you to approve. During setup we also send a short email each week, then a monthly update with your numbers. Nothing goes live without your OK.
Keep and Grow have a three-month minimum. Build has six, because that's how the new website is paid for. After that it's month to month: stop whenever you like or switch plans. Everything we set up stays yours, including the website on Build.
Yes, on the Build plan, when your current website is what's holding you back. We build it from what's on your site now and your Google profile, with your own photos, and you approve a preview before it goes live. Your domain stays in your name, and the site is yours to keep after the six-month minimum.
Local businesses across Australia whose customers search for them: trades, gardeners and cleaners, mechanics and car services, cafés and restaurants, salons, gyms and other local services.
Free check
Tell us a little about your business. I'll run the check, then we book a time to go through it together: what the AI says about you, who it names instead, what's holding you back, and a fixed quote if there's work to do.
Rather email?
hello@namedfirst.com.au