Named First

AI search visibility for local businesses · Based in Perth

Be the business AI names first.

More customers now ask ChatGPT, Perplexity or Google's AI who to call. Each answer names a handful of businesses, and those are the ones that get the call. We get yours into those answers, and higher on Google Maps, so more of the calls come to you.

Free, no obligation. Local businesses Australia-wide.

Your customer
Who's a good plumber near Joondalup?
AI assistant

Here are a few well-reviewed options:

  1. 1Your business · licensed, quick to reply, great reviews
  2. 2
  3. 3
  4. 4
A typical answer names four businesses. We work on being one of them, and ideally the first.

What we found in Perth

AI keeps recommending the same few businesses.

We asked ChatGPT, Perplexity and Google Gemini the questions people in Perth ask about local businesses. Take electricians in the northern suburbs: 128 got a mention across 153 answers, but a handful got most of the recommendations.

  • 7 in 10answers named at least one of the same 10 electricians
  • 76 of 128electricians came up in two answers or fewer

It was the same story in every industry we tested. If you're not one of the few, most customers never hear your name.

The 10 most-named electricians Everyone else. Bigger dot, more answers.

What it means for your business

More of the right calls, without paying for every lead.

When someone nearby asks an assistant, or searches Google Maps, for what you do, a few businesses get most of the recommendations. Our job is to make yours one of them. Here's what that's worth to you.

58%of Australians aged 14 and over now use AI tools like ChatGPT in a typical month.Roy Morgan, Jan–Mar 2026
1 in 3Australians who search online start at least one search a day with an AI assistant.YouGov Australia, July 2026
76%of Australians trust AI shopping recommendations as much as, or more than, a salesperson's advice.Manhattan Associates, August 2026

Calls from people ready to book

People ask an assistant when they need someone now: "who can fix a leaking tap today?" An answer that names you lands like a referral, so they call expecting to book, not just to collect quotes.

Your own enquiries, not shared leads

Lead sites charge for each enquiry, and many send the same job to several businesses. A customer who finds you through an AI answer or Google Maps calls you directly, and there's no fee per call.

Higher on Google Maps too

Google says complete, accurate details and more reviews help a business show up in local results. That's the same work the AI assistants need, so it counts twice. We check where you come up on Google Maps every month.

More of the jobs you want

We make sure the assistants and Google know exactly which services you do and which suburbs you cover, so you're recommended for the work you want more of, where you want it.

No calls lost to wrong details

An old number or wrong hours in an AI answer sends customers to a dead line or a competitor, and you never find out. We track those down and fix them at the source.

It keeps working, and gets harder to beat

Ads stop the day you stop paying. Accurate listings, real reviews and a clear website keep bringing calls in month after month, and they stay yours. The sooner you're one of the few names, the harder you are to move.

You'll see it in your numbers. Every month, by text and email, with a full report:

  • How often each AI assistant names you
  • Where you come up on Google Maps
  • Calls and website clicks from your Google profile
  • New Google reviews
  • The jobs you tell us came from Google or AI
See what AI says about you, free

Sources: Roy Morgan, AI tools usage (June 2026) · YouGov, Searching for answers: how AI is changing online discovery (July 2026; 1,002 Australian adults) · Manhattan Associates survey of 500 Australians (August 2026) · Google Business Profile Help: how Google ranks local results.

How it works

Fix what the assistants read, and the answer changes.

AI assistants don't know your business. They repeat what the internet says about it: mostly your Google profile, your website and a few sites they trust for your industry. Here's how that plays out for a made-up gardening business, Leafline Gardening in Scarborough.

BeforeFree check
"Can anyone recommend a reliable gardener near Scarborough?"
  1. 1
  2. 2
  3. 3
  4. 4
1 in 10answers named Leafline

What the assistants were reading

  • Google profile listed as "Landscaper", with no services or suburbs
  • An old mobile number on two directories
  • Missing from the two sites the assistants cited most for gardeners
  • A website that didn't say which suburbs they cover
AfterMonth 2 re-test
"Can anyone recommend a reliable gardener near Scarborough?"
  1. 1Leafline Gardening · weekly garden care in Scarborough
  2. 2
  3. 3
  4. 4
5 in 10answers named Leafline

What that meant for the business

  • Named in half of all answers instead of one in ten
  • Every answer gives the right number, so enquiries reach them
  • Recommended with the suburbs they want work in
  • Showing up on the sites customers check before they call

Leafline Gardening is made up, to show how the work connects to the answer. Real results vary from business to business. Your monthly report shows your real numbers, measured the same way every time.

See where you stand

How the test works

We ask what your customers ask, from where they ask it.

One AI answer proves nothing: ask again and you can get different names. So we ask a lot of questions, the same careful way every time, and count.

  1. The questions your customers ask

    About 20, in their words: "Who's a good kitchen renovator near Midland?", "Who can come out today?", "Which electricians in Joondalup have the best reviews?" Plus a few that name you, to check what the assistants say about your business.

  2. From where your customers are

    Up to five suburbs you work in. Each question is asked as if from that spot, the way it would be from a phone nearby, because the answers change from suburb to suburb.

  3. Five AI assistants, three times each

    ChatGPT, Perplexity, Google Gemini with Google Maps, Google's AI Overviews and Google's AI Mode, through official connections. Every question three times, because answers vary from one ask to the next. Close to 300 answers in all.

  4. Seven checks on every answer

    Are you named, and how high? Are your number, hours and suburb right? Are you mixed up with another business? Is anything negative said? Who's named instead? Which sites did the assistant read that you're not on? And are you named by every assistant, or just one or two?

  5. Google Maps, the same way

    On the monthly plan we also search Google Maps for your trade and main services from the same suburbs: where you come up, and who's above you.

  6. The real answers, word for word

    You see what each assistant actually said, who's ahead of you and why, and a fixed quote for the work. Every month after, the same questions are asked the same way, so the numbers are a fair comparison.

See your own answers. The free check runs this test for your business, then we go through it together.

Get your free check

What's included

A lot of work behind every answer. None of it lands on you.

Setup is a one-off clean-up of everything AI reads about you. The monthly work keeps it right and keeps building. You get a written plan after your free check showing exactly what we'll do for your business.

~280AI answers read when you start, and again every month
7checks run on every one of them
27tasks in a standard setup
12re-tests a year on the monthly plan, so you always know where you stand

1Setup one-off

from $650 once, sized to your business. Includes your first month.

The same clean-up whichever plan you choose. It's priced on its own, from what your free check finds, and you pay it once.

  • Where you standWhat the assistants say about you today, and who they name instead, before anything changes.
  • Your details, everywhereOne name, number, address and set of hours on every site, so no customer is sent to a dead line.
  • Your Google profileComplete and convincing: Google's AI builds its answers from it.
  • The sites AI trustsListed, and looking right, on the sites the assistants quote for your trade and area.
  • Your websiteClear about what you do, where, and why people choose you. We make the changes or brief your web person. On Build, your new site covers this.
  • Proof it workedA re-test at six weeks and a before-and-after report, plus a record of everything we changed.

2Your monthly plan

Starts at your first re-test, about six weeks in. Pick one.

Swipe the table to see all three plans.

What you getKeep$240 a monthGrow$390 a monthRecommendedBuild$790 a month
A fresh test and your monthly reportA short text, an email with your numbers, and the full report: every assistant, who's ahead of you, your Google profile calls and reviews, and everything we did.✓✓✓
Where you rank on Google MapsYour trade and main services searched from the suburbs you work in, with who's above you.✓✓✓
Your competitors, trackedThe same few businesses the AI names most, checked beside you. If one starts catching up, you'll know.✓✓✓
Your details kept rightNew hours, a new number or a new service updated everywhere. Wrong AI answers traced and fixed at the source.✓✓✓
We ask your customers for reviewsAdd the customer on your phone in about 15 seconds after a job, and we text them for an honest Google review, signed with your name and business.5 customers a monthEvery customer, plus a reminderEvery customer, plus a reminder
Replies to your reviewsA reply to every review, written for you, ready to post.–✓✓
A new listingOne more site the AI assistants read, with your details exactly the same as everywhere else.–✓✓
A new page on your websiteA service in a suburb you want work in, or an answer to a question where you weren't named.–✓✓
A new website, built and hostedBuilt from your current site and Google profile, with your own photos. Yours to keep after six months.––✓
Your own client portalResults, the plan, every change with before and after, drafts to approve, documents and invoices.✓✓✓
A sit-down review every three monthsIn person if you're in Perth: how you've moved against your competitors, and the plan for the next three months.✓✓✓
Minimum termThen month to month3 months3 months6 months
The first page of a sample monthly report See a sample monthly reportWhat a made-up electrician gets every month, laid out exactly like yours would be.

Want to know what your business needs? The free check shows you, with a fixed quote.

Get your free check

Pricing

Priced to your business, shown up front.

Every business needs a different amount of work. The free check shows exactly what yours needs, and you get a fixed quote with it before you commit to anything.

Free check and quote
$0
No obligation
  • About 20 questions your customers ask, put to ChatGPT, Perplexity, Gemini and Google's AI Overviews and AI Mode
  • How often you're named, and who's named instead
  • What's holding you back on your Google profile, website and listings
  • We go through it together, in person or on a call, with a fixed quote
Setup
from $650
One-off, depending on how much needs fixing. Your first month of the plan is included, so there's no monthly bill until your first re-test, about six weeks in.
Typical setup prices
SmallOne location, a few fixes$650
StandardSeveral wrong listings, profile gaps, a handful of new listings$990
Big clean-upLots of wrong or duplicate listings, website work, or more than one locationfrom $1,390

Setup is a one-off price that covers the clean-up and your first month, whichever plan you choose. On Build, the website work is part of your new site, so setup is usually a size smaller.

Monthly
from $240 / month
3-month minimum (6 on Build), then month to month
Monthly plans
KeepMonthly re-test and report, details kept right, wrong answers fixed, and we text up to 5 customers a month for a review$240
Grow RecommendedEverything in Keep, plus we text every customer for a review (with a reminder), replies to every review, a new listing and a new website page each month$390
BuildEverything in Grow, plus a new website, built and hosted for you, and yours to keep after six months$790

Monthly invoices start at your first re-test, once you've seen your first results, and each one comes with that month's report. One location; more than one is quoted. Stop any time after the minimum, and everything we set up stays yours.

Pilot offer: our first three clients get half off setup, whatever size it is. In return, we'll ask for your honest feedback as we go.

Claim a pilot spot

How many new customers pays for it?

Move the slider to what one new customer is worth to you.

$450

Count the first job, or a year of visits if they tend to come back.

Setup size
Monthly plan

Your first year is covered by

8 new customers

That's about one every 7 weeks.

First-year cost: $650 setup (including month one) + 11 × $240 = $3,290. Your quote may differ. An illustration, not a promise.

Get your free check

About us

You deal with me directly.

I started Named First after testing what ChatGPT, Perplexity and Google's AI recommend when people in Perth ask for a local business. The same few names came up again and again, and most businesses were barely mentioned at all. Most of those owners have no idea what these assistants say about them, or that it can be fixed.

So that's what we do: find out what AI tells your customers, fix what's holding you back, and show you the real answers every month, not just a score.

When you work with Named First, you work with me. No account managers and no call centre. I reply within one business day, and if you're in Perth, I'm happy to meet in person.

Jackson BennettFounder, Named First

  • Every task in your quote gets done.If anything we quoted isn't delivered, you don't pay for that part.
  • We never ask for your passwords.For Google, you add us as a manager on your profile and can remove us any time.
  • We never write or buy reviews.Only real customers, asked fairly. It's what Google and the ACCC require, and it's what lasts.
  • Your listings stay yours.Everything is set up in your business's name, and every change we make is logged.

Questions

Good to know.

Something else? Email hello@namedfirst.com.au.

Why do prices vary?

Because the work does. A business with a tidy Google profile and two directory listings needs far less than one with duplicate listings, an old phone number on ten sites and three locations. The free check shows exactly what's needed, and you get a fixed quote before you decide.

Couldn't I do this myself?

Some of it, yes. The hard parts are knowing which of the many sites actually matter for your industry, testing the assistants properly (hundreds of answers, asked the same way every time) and keeping everything right month after month. That's what we've built our tools and process around, so you can get on with running your business.

Is this just SEO?

It overlaps, but it isn't the same. SEO is about ranking in a list of links. An AI assistant gives one short answer with a few names, built from your Google profile, your website and the sites it trusts. We work on those sources and measure the answers directly. Much of the same work helps on Google Maps too, and we track that as well.

Will this bring me more customers?

That's the whole point of it, but nobody can honestly promise a number. What we do is get you into the answers and the Google Maps results customers use to choose who to call, and then measure it: how often the AI names you, where you come up on Google Maps, calls from your Google profile, and the jobs you tell us came from it. If the numbers aren't moving, you'll see that too.

Does this help on Google Maps?

Yes. Google says complete, accurate details and more reviews help a business show up in local results, and that's a big part of our work. On the monthly plan we search Google Maps for your trade and main services from the suburbs you work in, and show you where you come up each month and who's above you.

Can you guarantee I'll be named first?

No, and be wary of anyone who does. Nobody controls what an AI says, and answers vary from one ask to the next. We fix what the assistants rely on and measure the result the same way every month, so you can see whether it's working.

Which AI assistants do you test?

Five: ChatGPT, Perplexity, Google Gemini with Google Maps, Google's AI Overviews and Google's AI Mode. We use official connections, search from your area, and ask every question three times because answers vary.

How long before I see a change?

We re-test six weeks after we start. Corrections to your details and Google profile tend to show up first. New listings, reviews and mentions build over the following months, which is what the monthly work is for.

How do you get me more reviews?

After each job, you add the customer on your phone: their first name and mobile, about 15 seconds. We text them, signed with your name and business, asking for an honest Google review, with one reminder a week later on Grow and Build. Only add customers who say it's OK, and we ask every customer the same way, never just the happy ones, because that's Google's rule and it keeps your reviews believable. No paying for reviews, no writing them. Customers can opt out with one reply, and we delete their details 30 days after the last text.

Do you need access to my accounts?

Only what the work needs, and never your passwords. On Google you add us as a manager. For your website, you add us as a separate user, or we send a short brief to whoever looks after it. Directories without team logins we set up with you on a quick call, in your business's name, or keep the login in a password vault you own. You can remove our access any time, and everything stays in your name.

How will I know what you're doing?

You get your own private client portal: your results and real quotes of what the AI says about you, the plan with every task and date, a log of every change we make, and anything we need you to approve. During setup we also send a short email each week, then a monthly update with your numbers. Nothing goes live without your OK.

What happens after the minimum term?

Keep and Grow have a three-month minimum. Build has six, because that's how the new website is paid for. After that it's month to month: stop whenever you like or switch plans. Everything we set up stays yours, including the website on Build.

Do you build websites?

Yes, on the Build plan, when your current website is what's holding you back. We build it from what's on your site now and your Google profile, with your own photos, and you approve a preview before it goes live. Your domain stays in your name, and the site is yours to keep after the six-month minimum.

What kinds of businesses do you work with?

Local businesses across Australia whose customers search for them: trades, gardeners and cleaners, mechanics and car services, cafés and restaurants, salons, gyms and other local services.

Free check

Find out what AI tells your customers.

Tell us a little about your business. I'll run the check, then we book a time to go through it together: what the AI says about you, who it names instead, what's holding you back, and a fixed quote if there's work to do.

  1. You send this form. I reply within one business day.
  2. I run the check. Your customers' questions, put to five AI assistants, plus an audit of your Google profile, website and listings.
  3. We go through it together. About 20 minutes, in person if you're in Perth or on a call. You keep the full report and the quote.
  • No cost and no obligation
  • The real answers your customers get, word for word
  • We'll only use your details to run the check and reply

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