Last updated 28 September 2026
Privacy notice
This notice explains what Named First collects, why, and what you can ask us to do with it. If you have a question, email hello@namedfirst.com.au.
What we collect
- What you send us through the free check form or by email: your name, email address, business name, suburb, what the business does, website, phone number (if you give it) and your message.
- What you send us to get our free checklist: your first name, email address, business name (if you give it), the page you were on, and whether you ticked the box for our monthly tip.
- When we run a check, public information about your business (for example your Google profile and directory listings) and the answers AI assistants give about it.
How we use it
To run your free check, send you the report and reply to you. If you become a client, we also use it to do the work you've asked for.
Apart from replying to you and sending what you asked for, we only send you our monthly tip if you ticked the box for it. Every email tells you how to stop them, and you can reply "unsubscribe" at any time. We don't sell your information.
Who else handles it
- Form submissions are received through our website host, Netlify, and delivered to our email.
- To run a check we send questions to OpenAI (ChatGPT), Perplexity and Google (Gemini). These include your business name, suburb and industry. We don't send them your personal contact details.
- Some of these services store data outside Australia, including in the United States.
Check results are kept on our own computer.
How long we keep it
If you don't become a client, we delete your contact details within 12 months, or sooner if you ask.
Cookies
This website doesn't use tracking cookies or analytics. On our guide pages, your browser remembers whether you've closed or used the checklist offer, so we don't keep showing it. That stays on your device and isn't sent to us.
Access, correction and complaints
You can ask to see, correct or delete the information we hold about you by emailing hello@namedfirst.com.au. If you're unhappy with how we've handled your information, tell us and we'll try to fix it. You can also contact the Office of the Australian Information Commissioner.