Last updated 11 November 2026

Privacy notice

This notice explains what Named First collects, why, and what you can ask us to do with it. If you have a question, email hello@namedfirst.com.au.

What we collect

• What you send us through the free check form or by email: your name, email address, business name, suburb, what the business does, website, phone number (if you give it) and your message.
• If you signed up for our free checklist (offered until November 2026): your first name, email address, business name (if you give it), the page you were on, and whether you ticked the box for our monthly tip.
• When we run a check, public information about your business (for example your Google profile and directory listings) and the answers AI assistants give about it.

How we use it

To run your free check, go through it with you, and reply to you. If you become a client, we also use it to do the work you've asked for.

Apart from replying to you and sending what you asked for, we only send you our monthly tip if you ticked the box for it. Every email tells you how to stop them, and you can reply "unsubscribe" at any time. We don't sell your information.

Who else handles it

• Form submissions are received through our website host, Netlify, and delivered to our email.
• To run a check we send questions to OpenAI (ChatGPT), Perplexity and Google (Gemini), and to DataForSEO, which looks up Google's AI Overviews and AI Mode for us. These include your business name, suburb and industry. We don't send them your personal contact details.
• To draft text for our clients, such as a Google profile description or website pages, we use Anthropic (Claude). We send it details about the business, not your personal contact details.
• Some of these services store data outside Australia, including in the United States.

Check results are kept on our own computer.

The client portal

If you're a client, you can see your plan, results, documents and invoices in a private portal. It's hosted on Netlify, but everything in it is encrypted on our computer before it's uploaded, and only your client code can unlock it. Messages you send from the portal are encrypted on your device so only we can read them; we delete them from Netlify once we've received them. The portal has no tracking or analytics. If you tick "keep me logged in", your device remembers your code; untick it, or log out, to stop that.

Review texts for our clients' customers

Some of our clients ask us to text their customers after a job, asking for a Google review. If you got one of those texts, here's what that involves:

• The business you dealt with gave us your first name and mobile number, after you said it was OK to get a text. They may also tell us what the job was, for their own reports.
• We use your details only to send that business's review request and, on some plans, one reminder a week later. We never use them for anything else or share them with anyone else.
• The texts are sent through our Australian SMS provider, Mobile Message. When the business adds you from their phone, your details are encrypted before they leave it.
• Reply STOP to any of the texts and you won't get another one. We keep only a scrambled fingerprint of your number for that, not the number itself.
• We also keep a record of when and how the business told us you'd said it was OK (for example, through their "Job finished" link), so we can show it if you ever ask. It's linked to that fingerprint, not to your number.
• We delete your name, number and the job 30 days after the last text.

How long we keep it

If you don't become a client, we delete your contact details within 12 months, or sooner if you ask.

Cookies

This website doesn't use tracking cookies or analytics. On our guide pages, your browser remembers whether you've closed the free check sample offer, so we don't keep showing it. That stays on your device and isn't sent to us.

Access, correction and complaints

You can ask to see, correct or delete the information we hold about you by emailing hello@namedfirst.com.au. If you're unhappy with how we've handled your information, tell us and we'll try to fix it. You can also contact the Office of the Australian Information Commissioner.